Course curriculum

  • 1

    A Generally Genial Message from Mark A. Vierthaler

  • 2

    Week 1: Evaluating Your Business

    • Lesson 1: Location

    • Lesson 2: Working with Your Space

    • Lesson 3: To Cocktail or Not to Cocktail...

    • ASSIGNMENT: Summary of Your Location

    • Week 1 Lesson Notes
  • 3

    Week 2: Better Bring Your Branding

    • Intro: What We Mean When We Talk "Brand"

    • Lesson 1: What do you stand for?

    • Lesson 2: Creating a Simple Marketing Plan

    • Lesson 3: Your Tasting Room Experience

    • Lesson 4: Your Brand, Your Merch, Your Tasting Room

    • ASSIGNMENT: Draft Marketing and Branding Plan

    • Week 2 Lesson Notes
  • 4

    Week 3: Legal Stuff

    • Ensuring Compliance

    • Lesson One: Navigating Your Requirements

    • Put Together Your List of Legalities
  • 5

    Week 4: Staffing

    • The Power of People

    • Lesson One: Hiring Staff

    • Lesson Two: Training Staff

    • Lesson Three: Retaining Staff

    • The Cocktail Bible
  • 6

    Week 5: Menu Design

    • Tasting Success with Your Tasting Room

    • Lesson One: In-House Cocktails

    • Lesson Two: To-Go Cocktails/Cocktail Kits

    • Lesson Three: Non-Alcoholic Cocktails/Kids Offerings

    • Put Together a Menu Rough Draft

    • Flavor Wheel
  • 7

    The Wrap-Up

    • What did we learn?